Monday, July 19, 2010

Deepam - the lamp oil

I saw the advertisement on TV for Deepam – the lamp oil. I thought it was a novel idea.

I like the God’s room smell of flowers, incense and camphor. In the 60s, my mother used to light an agarbathi called Sugandha Sringar. It was thick and long lasting. To me that smell represented my mother. Wherever I may be that smell used to transport me to the God’s room in my mother’s house. The brand has been discontinued and not available anymore.

Lately I have been disappointed with the quality of the incense sticks available in the market. I have tried quite a few. They give out lot of smoke and drop lot of ashes, but not emit enough perfume to linger in the house.

I may find some agarbathies smell nice in other’s house but they never satisfied me ones brought home. Finally I gave up lighting agarbathi all together.

This commercial for Deepam lamp oil really impressed me. The idea of a lighted oil lamp giving out the divine smell (two-in-one) appealed to me greatly. (www.divinityproducts.net)

Yesterday when I went to buy my groceries in the neighbourhood shop, quite by accident I saw a bottle of the oil on the counter. I was thrilled. I couldn’t wait to go home to try out the oil.

I opened the bottle; it smelled so good. I read the ingredients list and was amazed to see how much thought has gone into preparing the oil mixture. I added the oil and lighted the lamp. It didn’t give out a whole lot of perfume, but somehow the thought that I have used this oil made me feel good. I expect using it for a few more days would permeate the room with the smell of the perfumery compound used in the oil.

When you are happy with something you just don’t give up; you have faith in it and expect it to work.

The smell of the oil that I had rubbed in the back of my hand lingered for long time and made me feel so happy.

8 comments:

  1. 1.Your writings about the oil had created an interest in me and I will try it when I buy groceries next time.
    2.Your friend's words about fingers are surprisingly correct. Please congratulate her on my behalf.
    Kindly send an email to me whether the comments are there for you to see.
    s.rajagopalan

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  2. Hi ma'm! This is Vikram...
    I have directed the latest commercial for Dheepam Lamp Oil...
    I am glad that you acknowledged the beauty of the product...
    This was my very first venture into commercials and thanks to avid audiences like you, i have got great response for the commercial...
    I am blessed to be part of this commercial and am looking forward to more...
    Do support me in the cause...

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  4. Have a look at this:

    http://divinityproducts.blogspot.com/2010/03/dheepam-lamp-oil.html

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  5. I worked with the company that manufactures the Lamp Oil that u specified above !

    I too have experienced the same as you mentioned in the last line:

    "The smell of the oil that I had rubbed in the back of my hand lingered for long time and made me feel so happy."

    One day, At my office, I felt the work pressure transforming into Head Ache... I just opened a sample piece of the Dheepam Oil and closed, The smell Made my Head ache flew with wings and Made me cool !

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  6. I am Ranganathan(kcdc_rang@yahoo.com) from chennai. I am great fan of this Deepam commercial. The visuals the close ups the hamsanandhi raag voice of Anuradha padhwal(?) all take me to a mesmerising divinity. I congratulate Mr.Vikram and all associated with this. Incidently the cardia oil commercial from the same manufacturer is also lovely(Pandureethi koolu).I will be previleged to meet Mr.Vikram someday.

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  8. Dont you think it is adulteration of oil??

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